What I Do

IMG_6875Communicating, networking and connecting people, especially over a Swedish fika is my core. Writing and traveling is part of day-to-day life. As an entrepreneur and project leader, I'm focusing on the changes of conditions and opportunities in the emerging digitized business life in various settings and ways. So, how may I help you in reaching your goals and dreams?






Investing primarily soft skills and skills development for expanding and growing businesses. Skills in market & sales, leadership & how to organize work and finance, including business models development most needed for businesses developing cutting-edge innovation and disrupting established business areas. The specific skills, knowledge, and experience in growing these kinds of businesses, and not lack of money, are often what hinders expansion and growth. My expertise lies in identifying your needs and connect you with expertise in the area needed. My primary areas of knowledge is market, sales, leadership and work organization. Connect and invest in you.


My basics
For the past years, I've engaged in the startup and scaleup tech world, primarily in southern Sweden and online. There are five set of skills that slow down growing businesses - lack of knowledge of and not taken seriously enough are skills of market & sales, leadership & how to organize work and last but not least finance including business models development.

In April 15, 2016, I finished and released my latest project with a book "I'm a Cebra on the digitized savanna - Are you? How to succeed in the digitized working life."

What I mean by that "I'm a Cebra - who are you?" is to identify one's talents and to use them to lead oneself and others to make a good life for oneself and creating the world a better place to be. A world that is in the midst of the transition from an industrial era transforming into a digitized era, and where one increasingly has the need to use and rely on one's inner GPS to lead oneself and others. To develop a leadership that rocks, including keeping healthy, being creative and to enjoy!

Bits and pieces of my life so far, of what I have done and not who I am, follow below
Growing up in an IBM-family, computers, and technical development has always been a part of everyday life. And later with own experience from the computer business at Digital Equipment Inc. A college education with a major in Health in San Diego, California, was followed by a period in the airline- and travel business. My graduation work in Preventive Medicine/Health promotion at Karolinska Institutet, Sweden, was on “Health promotion as part of private health insurance – a study at 60 middle-sized businesses” and lead to employment at the National Institute for work and health (NIWL). At NIWL, I worked with identifying health promoting workplaces in Sweden for the EU-founded network “Europen Network for Work Place Health Promotion (ENWHP).

In the year of 2000 I landed a job in my business to outline a project within the public health system in the southern region of Skåne, Sweden to outline a project with a focus on leadership and how to organize work in order to sustain and increase health at workplaces, as it is a pre-requisite for a sustainable successful business. As the project leader, I outlined and initiated the project the “Skåne network for workplace health promotion”. In 4 years it grew to be a network of networks; 27 networks in 24 municipalities with around 250 workplaces involved. They were both private and public organizations, as well as being of various sizes and branches. In Europe, it became known as “The Skane model”. At the same time I still continued as the Swedish representative in the ENWHP- network and in cooperation with the National Institute for Working Life, I managed projects for the ENWHP.

After a longer period of illness, life and work life online became my path through and forward back to work. Part of my rehabilitation was writing and finally, I made use of my “superpower”, to write. It has so far, besides e.g. articles, turned out to 5 books: “Everyday is a good day”, “Copenhagen Free”, “Walk healthy” and “Successfobia - how to win over your fear of succeeding” that I wrote together with Nina Jansdotter. “WIFL- Your guide to the digital work life” was published in 2013, revised in 2015 and my latest book is "I'm a Cebra on the digitized savanna - Are you? How to succeed in the digitized working life" and was published April 15, 2016.